
Pay Attention to Your Data
When was the last time you looked at your data on Google Analytics? If it’s been a while – and if it has, you’re not alone – then it’s time to take corrective action. The truth is that your analytics provide a wealth of information that can help you improve your marketing and grow your business. For example, do you know which page on your website has the highest bounce rate? Can you pinpoint which blog posts are getting the most traffic? Review your data and take notes. The best marketing decisions are data-driven. Then, I suggest setting aside some time – even 30 minutes a week can be helpful – to stay on top of your analytics and put them to use.Ask Your Customers for Feedback
Customer feedback is essential for every business. You need to know what your customers think to figure out which marketing tactics will have the biggest impact. There are several ways you can reach out to your customers. They include:- Text messages
- Social media posts
- Surveys
Get Your Customers Involved in Your Marketing
You already know that reviews and testimonials can make a big difference for your business. You should be asking for reviews regularly – something you can do:- At the point of sale
- In email
- In a text message
- On social media
- Via a chatbot
Embrace Video Marketing
Are you one of the small business owners who has shied away from video marketing because you think it’s too technical or too expensive for your budget? If so, it’s time to shed those (dated) beliefs and embrace video marketing for the powerhouse it is. Video content can help you:- Increase your open rate for marketing emails
- Get huge engagement numbers on social media
- Earn a high return on your investment
Market to Mobile Customers
When people look for local businesses like yours, they’re far more likely to search using a mobile device than they are a computer. That means that you should have a mobile-adaptive site and marketing that specifically targets mobile customers. Some of the most effective mobile marketing techniques to try are:- SMS messaging (text messages)
- Call-only ads
- One-click calling on social media
- In-app advertising
- The keywords they’re targeting
- The audience they want to attract
- The places where their marketing falls short
- The content that gets the most engagement, e.g. blog comments or social media shares
- The tactics they’re using to engage visitors to their site
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