- Avoid topics that won’t move customers through your sales funnel.
- Avoid topics that are too competitive. You want to be able to rank and as a local business, you’re probably not going to outrank The Atlantic or Huffington Post. You can use a tool like Ahrefs to figure it out.
- Avoid topics with search volume that’s too low.
- Which clothing is suitable for a formal wedding?
- Kids’ clothing for back to school
- It provides actionable information that solves a problem; or
- It contains data that will be useful to other people.
- Have a goal in mind. Each blog post you write should be written with a goal in mind, whether it’s attracting more leads or getting backlinks.
- Mine your Frequently Asked Questions for blog topics. Look specifically at questions where you’ve provided a short answer to a question that could be fleshed out into a blog post. An example might be a question about how to use a product.
- Use Google AutoComplete to find topics. When you type a keyword into Google, you’ll see a list of potential searches. These can be excellent ideas for blog topics.
- Look at Google’s “People Also Ask” and “Searches Related To” sections on the results page. When you type in a question or keyword, Google will usually list 3 questions that people also ask about the topic you’re searching. If you scroll to the bottom of the page, you’ll see a box with related searches. Both offer potential blog topics for you to consider.
- Use online tools to find topics. BuzzSumo is a good tool to learn what posts are trending and can offer ideas for popular questions and topics. Ahrefs’ tool can help you see which topics are ranking and which have a lot of searches.
- Pay attention to the content format. There are some topics that simply won’t lend themselves to blog content. If the listings you see on a search results page are mostly directory listings, remember that you’ll need to outrank them to see any real SEO benefit. Choose a topic that will work as a blog post for the best results.
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